I Build Brands, Audiences and Revenue for Companies that Refuse to Settle.

My career has been built in the commercial world. I've held senior leadership roles at publicly listed companies as well as helping grow some of the fastest growing D2C brands in the UK including Frive and Harbour Lifestyle.

Through previous consultancy roles, I delivered board-level brand and communications consultancy for clients including Shell, Nestlé, AstraZeneca, and Philip Morris International, and led a £2.5M brand transformation programme for Ultra Group, a FTSE 250 defence company.

Today I run Display Champ and Bright Ivy — two consumer brands I co-founded that each reached seven-figure turnover in their first year — and advise growth-stage and PE-backed businesses on commercial strategy.

I also happen to have spent the first part of my career as a professional classical musician — principal saxophone of the London Contemporary Orchestra, and co-founder of the Lunar Saxophone Quartet. That background taught me things no business school could: the discipline to pursue something for years before it pays off, the ability to read an audience, and the creativity to find a way through when the obvious path doesn't exist.