My Story

I’ve always believed that a clear purpose and a compelling narrative can unite teams and inspire action. Early in my career, I built communities in the performing arts by highlighting unique stories and common values.

When I moved into business strategy and marketing, I found that combining genuine storytelling with data and leadership principles could spark rapid growth. By aligning product development, messaging, and stakeholder communication, I’m proud to champion a 'transformative growth’ mindset by pushing adoption targets, and strengthening credibility with investors and customers no matter what the market vertical.

Over the past two decades, I’ve developed a deep passion for eCommerce, working with some incredible brands and forming strong partnerships with technology providers like Klaviyo, Grin, Attentive, Loyalty Lion, and Shopify. This network, combined with my strategic approach, helps consumer-facing brands scale their online presence, refine their operations, and capture market share faster.

As a Fellow of the Chartered Institute of Marketing (FCIM), I blend rigorous methods with people-first leadership. Whether you need high-level advice or more hands-on execution, I offer a collaborative approach that sets every business up for success.