WHAT PEOPLE SAY
Below, you’ll find a selection of testimonials from professionals who have worked closely with me. Each story offers insight into how I approach leadership, marketing strategy, and business transformation.
“A Rare Talent Who Brings People Together”
— Matthew Butler, Head of Product, GetBusy
“Joel is a rare talent. He has been one of the most exceptional people I have ever worked with. He is a brilliant communicator, consistently uniting stakeholders to drive change, progress, and results. He has an incredible eye for detail, creative flair, and technical ability. He also excels on an operational level. From strategic to hands-on, he outperforms with unending positivity, and he excels as a leader.”
“Innovative Strategies Backed by Strong Leadership”
— Amr Aglan, PwC
“I had the pleasure of working with Joel at Harbour Lifestyle, when we has CMO. His knowledge of marketing and his ability to craft innovative strategies is unparalleled. He has a deep understanding of the market, which has enabled him to develop highly effective campaigns. Joel also has strong leadership skills and manages to motivate the team to work together efficiently. He’s a great communicator, always finding the right words to inspire and encourage.”
“A Visionary Leader and Marketing Powerhouse”
— Ken Flett, Board Advisor and Executive Coach
“Joel’s deep expertise in rebranding was evident in the seamless transition from Lions Prep to Frive. His strategic vision and meticulous planning ensured that every aspect of the rebrand resonated with both existing customers and new prospects. Joel’s insights into e-commerce and consumer behaviour were instrumental in optimising Frive’s online presence. What truly sets him apart is his leadership. He has a natural ability to inspire and motivate his team, creating a collaborative environment where creativity and results-driven performance flourish.”
“A Clear Direction for Growth and Brand”
— Siobhan North, Head of Growth at Frive (formerly Lions Prep)
“Joel made a huge impact at Frive (formerly Lions Prep) since joining as CMO. It can be rare to work with someone who is as strong on performance as they are on brand marketing, but Joel has this balance. He sets a clear direction for Growth, Brand, Customer Experience, and Product, enabling us to deliver high-quality results. Joel is someone I can learn a huge amount from, which is incredibly motivating.”
“A Commercially-Minded Leader with Data-Driven Thinking”
— Louise Linsey, Head of Customer Services at Workiro
“Joel is a credible, commercially-minded marketing leader who adopts pragmatic, data-driven approaches. He brings both energy and calm, along with a great sense of humour, making him enjoyable to work with. He is a fascinating fountain of knowledge and can assess and tackle new markets with confidence. All of this, along with being strategically creative and highly resourceful, helps any company stay ahead of the curve.”